Yesterday All About Vision served its 100 millionth unique visitor since the launch of the website on January 2, 2000. Unique site visitors are measured weekly by Google Analytics.

Currently All About Vision serves more visitors in two weeks than in its entire first year online, and the site is widely acknowledged as the leading online consumer resource about eye health and vision correction.

All About Vision served a record 17 million unique visitors in 2012 — a 30% increase over 2011 — as measured weekly by Google Analytics.  Visitors viewed a total of more than 28 million pages during the year.

In addition to the record visitor traffic, the following are some highlights of 2012:

• AAV experienced its most-visited day ever on Wednesday, December 5, with 76,752 visits in a single day.
• All About Vision – The Magazine debuted in May, produced in partnership with First Vision Media Group, and sponsored by The Vision Council.
• Also in May, AAV’s mobile site launched.  As of December, 31% of visitors use the mobile version of the site.
• AAV increased its social media presence, including new Google+ and Pinterest pages, resulting in more than 150,000 visitors via social media platforms.
• The site’s Facebook page – targeted primarily to eye care professionals for keeping abreast of patient-directed news and new articles – surpassed 10,000 “Likes.”
• 600+ eye care practices now use the site’s Eye Health News Feed for Facebook.
• More than 6,000 practices are now in the site’s Eye Care Practitioner Directory.
• 4,000+ practice websites now use syndicated articles from All About Vision.
• 1,083,000 links on the web lead to All About Vision, according to Google.

Last month, each new Facebook “Like” of All About Vision generated a $5 donation to Optometry Giving Sight.

All About Vision also contributed $5 for every new installation of its free Eye Health News Feed for Facebook, and each time a Google+ user added All About Vision to their “Circles.”

In total, $3,755 was raised for the World Sight Day Challenge, a month-long campaign sponsored by Optometry Giving Sight and anchored by World Sight Day. The annual day of awareness, backed by the World Health Organization, focuses global attention on blindness and visual impairment.

Optometry Giving Sight is a global fundraising initiative that specifically targets the prevention of blindness and impaired vision due to uncorrected refractive error.  All About Vision is a U.S. Gold National Sponsor of the organization.

The Vision Council has confirmed its exclusive sponsorship of three issues of All About Vision - The Magazine in 2013. An increase from two issues this year, the 2013 issues are slated for April (Spring/Summer), August (Fall) and November (Winter).

All About Vision – The Magazine is a collaboration between AllAboutVision.com and First Vision Media Group, publisher of Vision Care Product News (VCPN). The magazine provides eye care practitioners with an in-office, print extension of the patient-directed eye care and eyewear education featured on AllAboutVision.com.

One copy is supplied to each practice through VCPN, and bulk copies can be ordered at TotallyOptical.com/aav.  First Vision Media Group also offers the option for companies to purchase quantities for their customers, along with the capability for company-specific inserts. This facilitates use of the magazine in direct mail, along with its primary use as a reception-area publication.

The Vision Council represents manufacturers and suppliers of the optical industry and is co-owner of International Vision Expo, the proceeds of which are used to educate consumers about the importance of vision care and options in eyewear and other related products.

Blurry Vision in One or Both Eyes is the newest All About Vision article, providing an overview of causes and treatment and a jumping-off point to further education about refractive errors and other topics.

The article includes a video produced by the All About Vision editors. Traffic to the site’s Video Learning Center is up 34% this year, with about 300,000 year-to-date video views.

All About Vision served its ten millionth unique visitor of 2012 last week, measured weekly by Google Analytics, setting a record pace for visitor traffic.  Last year at this time, the site had served about seven million visitors.

Unique visitors have increased 38% over the corresponding year-to-date period in 2011, and the site is expected to serve a total of more than 16 million unique visitors in 2012.

A mobile version of All About Vision is now available to the many visitors who access the site using mobile devices.

So far in 2012, about 26% of visits to the site have been via mobile devices.  During the same period last year, the figure was about 13%.

By default, all mobile users except those using iPads will see AllAboutVision.com’s mobile site.  As a result, the mobile site is currently used by about 22% of total site visitors.

Today is the 15th anniversary of the initial incorporation of Access Media.  Founded to help ophthalmic marketers produce consumer-directed educational materials, the company almost immediately detoured from that mission when the opportunity arose to start OptiStock - an program designed to enlighten investors about global optical market opportunities. OptiStock was funded with sponsorship from public companies, which at the time included Bausch & Lomb, CooperVision, Summit Technology, TLC, Visx, Wesley Jessen and many more.

In 2000, Access Media refocused on consumers with the inception of All About Vision. Now in its 13th year, the site has more than 500 pages of trustworthy consumer education and is expected to serve more than 15 million visitors this year.

To further make eye care practitioners aware of the free patient education offered by All About Vision, the site has introduced a new practitioner-directed promotional theme:  Take Patient Education to New Heights.

The slogan and image will be featured in AAV’s promotional literature, professional magazine advertising, trade show display and promotional giveaways.

The image also appears on the site’s Facebook page, which helps eye care practitioners to stay abreast of new articles published on the site.  The page recently surpassed 8,000 “Likes.”

AllAboutVision.com is partnering with First Vision Media Group (FVMG) to create All About Vision – The Magazine, a patient-education, reception-area magazine to be distributed via FVMG’s Vision Care Product News. The Vision Council will be the exclusive sponsor of the first two issues, scheduled for May and October 2012.

“Eye care practitioners value AllAboutVision.com for its comprehensive, up-to-date and easily understood information,” said Tom Meinert of AllAboutVision.com. “Now that high-quality content can be used by eye care practitioners right in their offices.”

“It’s obvious from the enormous success of AllAboutVision.com that vision care consumers are hungry for information about all aspects of vision – from procedures to products to eye conditions. We’re delighted to be AllAboutVision.com’s partner in bringing added exposure to this brand in a print magazine format,” said Frank Giammanco, FVMG president & CEO.

First Vision Media Group, Inc. publishes magazines, supplements and custom print products for optical industry professionals and hosts a suite of electronic products such as websites, email newsletters and Internet-based education.

The Vision Council represents manufacturers and suppliers of the optical industry and is co-owner of International Vision Expo. The Vision Council uses proceeds from International Vision Expo to educate consumers about the importance of vision care and options in eyewear and other related products.