A new Business Wire release details eye care and eyewear trends that All About Vision editors expect to emerge in 2009 and beyond. Liquid-based lenses, the ripple effect of Sarah Palin’s eyeglasses, a glaucoma drug-based eyelash stimulant, drug-eluting contact lenses, and new technology for eye exams all made the list, among other topics.
Ceatus Media Group, an affiliate of Access Media Group, will launch a Directory of Cataract Surgeons on All About Vision in early 2009.
Ceatus already operates the highly successful All About Vision LASIK Surgeon Directory, which was launched in 2004. That directory serves more than 100 US markets and includes sections for Canada, Europe, Mexico, the Middle East and Asia-Pacific region.
The new Directory will leverage traffic from the Cataracts content section of All About Vision. The entry page to that section is currently one of the top 10 most-visited pages on the site.
A great deal of new content was added to All About Vision in 2008, helped along by the acquisition of Dr. Chris Knobbe’s EyeMDLink.com site in June. Based on their monthly traffic, these were the most popular new topics, starting with the most-visited:
In addition to the most popular, some additional new articles stand out as particularly timely and/or important:
An article on LASIK enhancement was long overdue for the Vision Surgery section. Former cataract surgeon Charles Slonim, MD, wrote a story about his own cataract surgery. Dr. Knobbe’s article on macular degeneration prevention was adapted from EyeMDLink. And Dr. Heiting wrote an insightful article about combing options for presbyopia such as surgery, contacts, eyeglasses and readers.
As the year draws to a close, it’s always interesting to look at what’s being read on All About Vision. Here’s a list of our top articles from January 1, 2008 through today. This doesn’t take into account all the pages on the site, because it specifically excludes pages such as section home pages. It only counts actual articles.
The Top 10 Article Topics of 2008:
In the next post: Top new articles of 2008.
Selected articles from All About Vision will appear on Eyefinity’s eWeb Extra websites for eye doctors.
According to the Eyefinity website, eWeb Extra is “a tailored solution that allows you to modernize your office and communicate with existing and potential patients through a customized website. Our hosted solution includes user-friendly (no HTML required) professional templates tailored to eyecare practices, with your own website address, five email addresses, and optional appointment scheduling.”
About 70 articles provided by All About Vision comprise the library offered to eWeb Extra customers. The articles are from popular content sections such as LASIK and Vision Surgery, Contact Lenses and Eyeglasses; and include 24 topics from the Eye Conditions & Diseases section.
Articles will link readers to All About Vision for more information, and participating practices will be listed in All About Vision’s ECP directory.
Access Media is partnering with Vision Research Center to survey visitors to All About Vision.
Vision Research Center is an independent research organization founded by a group of market research experts with extensive experience in diverse areas of eye health. Their professional and consumer panels provide clients with insights from their experiences pertaining to a full range of eye health issues. Panel members are rewarded with honoraria for completed online, phone or in person surveys; and have access to research summaries.
Visitor surveys will provide additional insights to VRC clients as well as exclusive editorial content for All About Vision. It’s anticipated that initial research projects will focus on consumer attitudes toward solutions for presbyopia.
