Archive for September, 2009

What’s Hot on All About Vision?

Wednesday, September 16th, 2009

Looking at the past 60 days compared to a year earlier, visitors are using certain keywords more frequently to find our site:

  • Pink eye, up 251%
  • LASIK eye surgery cost, up 425%
  • Polarized lenses, up 289%
  • Floaters in the eye, up 237%
  • Eye drops, up 304%

Views of a number of popular pages have also increased dramatically:

  • LASIK & Vision Surgery Home Page, up 74%
  • LASIK Cost, up 80%
  • Blepharitis, up 180%
  • Cataract surgery, up 54%
  • Eye Vitamins & Nutrition Home Page, up 62%

During this period, the site generated more than 2.8 million unique page views.

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AAV Non-Paid Traffic Up 26%

Thursday, September 3rd, 2009

Unique, non-paid visitors to All About Vision are up 26% for the first eight months of the year, compared to the same period in 2008.  The non-paid visitor count exludes traffic from search engine advertising and contextual ad programs administered by Google and Yahoo.

About 94% of the site’s traffic is non-paid, and comes from organic search engine results and links from eye doctors, optical retailers, media, corporations, governments, educational institutions and other entities.  During July and August, more than 8,000 websites sent visitors to All About Vision.

All About Vision is on track to serve more than 9,000,000 unique visitors in 2009, measured weekly by Google Analytics.

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New Topics Include Latisse for Eyelashes

Thursday, September 3rd, 2009

A new All About Vision article explains how the drug, Latisse, works to lengthen and thicken eyelashes for a cosmetic effect.

The drug used in Latisse ordinarily is a glaucoma treatment, which eye doctors learned produced the side effect of extra eyelash growth.

Other recently added content includes an overview of different types of eye infections, including common causes of pink eye.

A new article on color blind tests describes screenings that determine if patients have a color deficiency.

Ocular rosacea is another new topic that contains detailed explanations of causes and symptoms such as dry eyes.

Reader response to All About Vision’s popular ocular migraines article led to a new ocular migraine Q&A, featuring discussion by editorial board member Charles Slonim, MD.

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