All About Vision has updated and expanded its content about eye safety and added a new Eye Safety tab to its main site navigation.

The new Eye Safety section includes safety basics as well as topics pulled from other relevant content areas, such as Sports and Children’s Vision.

“Eye safety is important to everyone, but it’s not always something we think about,” says associate editor Gary Heiting, O.D. “By adding Eye Safety to All About Vision’s main navigation that appears on every page of the site, we hope to encourage people who initially entered the site for information about other topics to read these important safety-related articles as well.”

The site’s content about Eye Exams — a conceptually similar “preventative” topic, like Eye Safety — has generated almost 300,000 page views so far this year.

Refractive Surgery News now offers a surgeon directory where each practice profile includes a video produced by Ceatus Media Group. The directory went live earlier this month and now includes 11 markets.

The video directory is the first of its kind in the eye care field.

More than 1,000 Facebook users have added All About Vision to their “Likes and Interests” since AAV’s Facebook page went live about 10 weeks ago.

Each time a new article or news item is added to All About Vision, a message is posted to All About Vision’s Facebook page. By following All About Vision on Facebook, eye care professionals can keep abreast of what their patients may be reading. It’s also a way for eye care professionals to receive a regular stream of interesting topics to use in their own patient-directed social media efforts.

While many of All About Vision’s fans are affiliated with the eye care professions and related industries, consumers with special eye care interests or needs are also connecting with All About Vision through Facebook.