AAV Puts New Emphasis on Eye Safety
All About Vision has updated and expanded its content about eye safety and added a new Eye Safety tab to its main site navigation.
The new Eye Safety section includes safety basics as well as topics pulled from other relevant content areas, such as Sports and Children’s Vision.
“Eye safety is important to everyone, but it’s not always something we think about,” says associate editor Gary Heiting, O.D. “By adding Eye Safety to All About Vision’s main navigation that appears on every page of the site, we hope to encourage people who initially entered the site for information about other topics to read these important safety-related articles as well.”
The site’s content about Eye Exams — a conceptually similar “preventative” topic, like Eye Safety — has generated almost 300,000 page views so far this year.
