A look at All AboutVision’s top 50 articles indicates that in addition to a 35% overall increase in unique visitors to the site, visitors are also spending more time with articles than they were two years ago.
Year-to-date statistics for the 50 most-viewed articles on the site show a 14.5% increase in “time on page” compared with a similar period in 2008, according to Google Analytics. Visitors spend an average of three minutes and nine seconds (3:09) on each article.
Looking beyond the most popular articles, several articles on the site generate even longer reading times. “A Cataract Surgeon’s Personal Experience with Cataract Surgery,” by Charles Slonim, MD, was viewed an average of seven minutes and 46 seconds (7:46). Other articles with the longest average reading times were:
All About Vision is expected to serve 12 million unique visitors this year, as measured weekly by Google Analytics.