Unique visitors to ContactLenses.org, a consumer website provided by the GP Lens Institute, more than doubled in October 2011 compared with October of last year, according to Google Analytics.  The site was developed by Access Media Group and the company provides ongoing maintenance and search engine optimization services.

Over the last 12 months, unique visitors are up 62% compared with the previous 12-month period (see chart).

ContactLenses.org educates consumers about the benefits of contact lens wear, with an emphasis on GP contact lenses. The site also provides downloadable literature about GP lenses, offers a directory of eye doctors who fit GP lenses, and accepts questions about contact lenses which are answered by Dr. Ed Bennett, the Institute’s Executive Director.

The GPLI is the educational arm of the Contact Lens Manufacturers Association.  CLMA has been an Access Media client for 15 years.

Last month, All About Vision celebrated a milestone of 75 million cumulative unique visitors to the website since its launch, as tracked weekly by Google Analytics and WebTrends.  The site is expected to serve 12 million unique visitors in 2011.

All About Vision debuted on January 2, 2000 and served just over 800,000 unique visitors that year — about the same number of visitors now arriving in a three-week period.

Search engines drive the most visitors to All About Vision, and that continues to grow:  Traffic generated by Google is up 75% from what it was just three years ago.

In the years since the site’s inception, searchers have become more sophisticated and more specific:  10,315,710 search-initiated visits during the first ten months of this year were generated by 936,118 different keyword searches.

Despite the dominance of search, referring sites and direct traffic still accounted for more than 1.3 million visits so far this year.  According to Google, there are more than 1.1 million links from other domains to All About Vision, with the most popular link targets being the site’s home page, the LASIK & Vision Surgery main page, the article on ocular migraines, and main pages for Eyeglasses, Conditions & Diseases, Contact Lenses and Eye Exams.