75 Million Visitors Served
Last month, All About Vision celebrated a milestone of 75 million cumulative unique visitors to the website since its launch, as tracked weekly by Google Analytics and WebTrends. The site is expected to serve 12 million unique visitors in 2011.
All About Vision debuted on January 2, 2000 and served just over 800,000 unique visitors that year — about the same number of visitors now arriving in a three-week period.
Search engines drive the most visitors to All About Vision, and that continues to grow: Traffic generated by Google is up 75% from what it was just three years ago.
In the years since the site’s inception, searchers have become more sophisticated and more specific: 10,315,710 search-initiated visits during the first ten months of this year were generated by 936,118 different keyword searches.
Despite the dominance of search, referring sites and direct traffic still accounted for more than 1.3 million visits so far this year. According to Google, there are more than 1.1 million links from other domains to All About Vision, with the most popular link targets being the site’s home page, the LASIK & Vision Surgery main page, the article on ocular migraines, and main pages for Eyeglasses, Conditions & Diseases, Contact Lenses and Eye Exams.
