ContactLenses.org Visitors Up 121%
Unique visitors to ContactLenses.org, a consumer website provided by the GP Lens Institute, more than doubled in October 2011 compared with October of last year, according to Google Analytics. The site was developed by Access Media Group and the company provides ongoing maintenance and search engine optimization services.
Over the last 12 months, unique visitors are up 62% compared with the previous 12-month period (see chart).
ContactLenses.org educates consumers about the benefits of contact lens wear, with an emphasis on GP contact lenses. The site also provides downloadable literature about GP lenses, offers a directory of eye doctors who fit GP lenses, and accepts questions about contact lenses which are answered by Dr. Ed Bennett, the Institute’s Executive Director.
The GPLI is the educational arm of the Contact Lens Manufacturers Association. CLMA has been an Access Media client for 15 years.