A Facebook promotion run by All About Vision has generated a $7,465 donation for Optometry Giving Sight.

In conjunction with World Sight Day, All About Vision asked eye care professionals to “Like” the site’s Facebook page, pledging a $5 donation for each new Like. The promotion ran for three months, September through November, and generated 1,313 Likes. All About Vision also ran a limited test campaign asking practices to link their websites to AAV, which supplemented the donations generated by Likes.

Optometry Giving Sight reported record participation in World Sight Day this year — more than double that of 2010.

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