Earlier this year, Ceatus Media Group successfully launched directory listings that are embedded in content pages on Consumer Guide to Dentistry.  Now the company has extended that functionality to Refractive Surgery News and Breast Implants 4 You.

By automatically detecting a visitor’s “IP address” — which approximates a geographical location — the sites can then display surgeon or dentist directory listings of the closest practice.  Three listings are typically displayed in the right column of existing article pages, and visitors can click to the full directory for additional listings.

IP-served directory listings leverage the millions of existing page views on Ceatus sites to create additional visibility for listed surgeons and dentists, while at the same time customizing the visitor experience with local, more-relevant content — a winning proposition for both directory clients and site visitors.

Consumer Guide to Plastic Surgery was cited in a recent USA Today article about a British woman who died following a botched “butt enhancement” in a Philadelphia hotel. The publication calls out the article “Are Butt Implants a Better Fit than a Butt Lift?” as providing “the skinny on buttock augmentation done using silicone implants.”

Unique visitors to Consumer Guide to Plastic Surgery increased to 3.4 million in 2010, a 52% increase over the previous year, as measured weekly by Google Analytics.

Combined with the visitor traffic of Breast Implants 4 You and All About Facial Rejuvenation, two acquisitions that were re-launched by Ceatus Media Group in 2010, the company’s group of cosmetic enhancement websites served a total of 4.2 million unique visitors.

Ceatus Media Group’s business model includes connecting consumers who are interested in vertical health areas with local providers of those health care services.  Generally this means funneling its portal visitors who are reading educational articles to provider directory pages on that same domain.

Now one Ceatus property, Consumer Guide to Dentistry, is embedding provider directory listings right on the article pages that are already being viewed by visitors — negating the need for visitors to make several clicks to find local practices.

By using software that detects a visitor’s Internet address, which is indicative of a geographic location, Ceatus ensures that visitors see local, relevant listings.  If for any reason the visitor’s location can’t be determined, default information on featured topics is presented.

This location detection uses the same technology that Internet users have become accustomed to on Google, which magically produces down-the-street results for generic searches like “pizza” or “plumber.”

The listings are being served on many of the site’s article pages.  Two examples are the articles about dental insurance and porcelain veneers cost.

Visitors to Consumer Guide to Dentistry were up 38% in 2010, with the site serving more than 1.8 million unique visitors, measured weekly by Google Analytics.  Of the site’s top 20 best-read articles, several registered triple-digit percentage gains:  Wisdom Teeth Removal (up 150%), Dental Veneers Cost (up 112%), Treatment for TMJ Disorder (up 576%), Oral Thrush (up 169%), and Medicare Dental Coverage (up 168%).

Unique visitors for the first full week of 2011 were up 45% compared with the same period last year.

Refractive Surgery News now offers a surgeon directory where each practice profile includes a video produced by Ceatus Media Group. The directory went live earlier this month and now includes 11 markets.

The video directory is the first of its kind in the eye care field.

Ceatus Media Group has acquired the web-based assets of My Choice Medical Holdings from Vertrue, Inc. The assets consist of 23 websites — including breastimplants4you.com, newimage.com and facialplasticsurgery.net — that offer extensive information about plastic surgery and other cosmetic enhancement procedures.

The acquisition leverages the company’s leading position in online plastic surgery education as publisher of  Consumer Guide to Plastic Surgery.

Most of the content in the acquired websites focuses on popular subjects such as breast implants, facial plastic surgery, facelift and rhinoplasty. Ceatus plans to refresh and re-launch the sites, beginning with breastimplants4you.com to coincide with the American Society for Aesthetic Plastic Surgery meeting in April 2010.

For further details, see the complete news release.

Just in time for spring - the popular season for wedding planning - Consumer Guide to Plastic Surgery has introduced a new article: Wedding Beauty Makeovers: Cosmetic Surgery Before the Wedding.

The article outlines beautification tips for the bride and groom before the big day. These tips include information about anti-aging procedures, such as Restylane or Botox injections, that can help eliminate or reduce facial wrinkles or frown lines, as well as laser hair removal that can eliminate unwanted arm or facial hair.

The article also describes the benefits of surgical procedures, such as liposuction or breast enlargement, that can help the bride and groom look their best on the honeymoon.

Consumer Guide to Plastic Surgery is published by Access Media’s sister company, Ceatus Media Group.

Consumer Guide to Dentistry served approximately 107,000 unique visitors in January, a 62% increase over the previous January, according to Google Analytics. The record month bests the previous high of approximately 89,000 unique visitors in October 2008.

Use of the website’s cosmetic dentist directory is up 131% over last year, while page views of the before-and-after gallery are up 126%. The most popular articles registering triple-digit percentage gains were those about dental insurance, TMJ, and oral cancer.

Recent additions to the site’s 100+ pages content include articles on temporary restorations, mouth guards and “minimal prep” veneers.

Consumer Guide to Dentistry is published by Access Media’s sister company, Ceatus Media Group.

All About Vision’s cataract section is expanding with new information and articles about premium lenses and surgery.  Just posted: How to Choose a Cataract Surgeon.

This article is a perfect complement to similar articles published by Ceatus and Access Media about how to choose a LASIK surgeon, plastic surgeon, bariatric surgeon, dentist or orthodontist.