Earlier this year, Ceatus Media Group successfully launched directory listings that are embedded in content pages on Consumer Guide to Dentistry.  Now the company has extended that functionality to Refractive Surgery News and Breast Implants 4 You.

By automatically detecting a visitor’s “IP address” — which approximates a geographical location — the sites can then display surgeon or dentist directory listings of the closest practice.  Three listings are typically displayed in the right column of existing article pages, and visitors can click to the full directory for additional listings.

IP-served directory listings leverage the millions of existing page views on Ceatus sites to create additional visibility for listed surgeons and dentists, while at the same time customizing the visitor experience with local, more-relevant content — a winning proposition for both directory clients and site visitors.

Refractive Surgery News now offers a surgeon directory where each practice profile includes a video produced by Ceatus Media Group. The directory went live earlier this month and now includes 11 markets.

The video directory is the first of its kind in the eye care field.